A nautical theme with a “retro supply” style was the basis for this concept as it resonated with the Vista, CA brewery’s original identity. The old label had a highly detailed, cartoon octopus illustration. I took this theme, minimalized it, and left plenty of room for a clean typographical layout. Color choice was based off of a Pirate theme for this specific Black IPA, and conceptually, each beer made by the brewery would come with a different label color to match its taste and theme.
Software Used: Adobe Illustrator, Photoshop, InDesign