Brief: Client in search of a look that represents affordable quality with an all-inclusive appeal to both budget-minded and high-end consumers. 
Solution: The geometric logo mark is grounded and professional while still providing the message that this is a cannabis production/sale company. The typography is grown-up, modern, and a little adventurous. The colors are welcoming, versatile, and inspired by the brand's California roots. 
The California flag-inspired logo pays homage to both the state and the plant the business is built upon. 
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