Visual Identity

Kids Saving The World is a local San Diego non-profit organization that inspires children to make positive changes in the community. They put together a project where children created their own small business from scratch and I volunteered to design a logo/branding for three boys who started “Smoothie Royale.” They drew up a concept and I brought it to life in Illustrator and Photoshop. I went for a minimal, up-scale style with a three color palette and flat illustration logos. Software Used: Adobe Illustrator, Photoshop, InDesign